Gupta further says if the recommendations become a law, celebrities could start charging a higher fee while cutting back on endorsement deals “celebrities may start demanding higher fees, and may become more selective in what they endorse they may also make their contracts more complicated, demanding indemnities from advertisers. Should celebrities be more responsible for products they endorse january 29, 2016 15:02 ist aamir khan khan may well have been right in his observation about intolerance in the country, but it is his conduct as brand ambassador that has come under question, says bhupesh bhandari. Should celebrities be held responsible for what they endorse published on: april 19, 2016 | duration: 20 min, 51 sec days after ms dhoni quit as brand ambassador for the amrapali group, the government says celebrities may be held responsible for the products they endorse.
Celebrity endorsement in china is a very big deal - even bigger than in the us there are already laws in place which regulate what products may or may not be endorsed my celebrities - products such as diet pills, nutritional supplements and medications cannot be endorsed by celebrities, for example. I believe that celebrities should be help responsible because they are role for a vast set of audience as a role model it is the duty of the celebrity to only advertise those products which he would have purchased if he was watching the ad. Misleading the consumers – the main role of an ambassador is to create awareness among the customers regarding a particular product they should not mislead a consumer with wrong facts and figures most of the time, people buy certain products just because their favorite celebrities endorse it 2.
Celebrities endorse for various products in lieu of heavy money so, they automatically become a part of the product marketing and sales thus, they must be held responsible if customers are cheated and they must pay fine out of the money they earned 3 now-a-days endorsement has become very competitive among celebrities and to remain ahead of others, celebrities endorse for products without checking its quality.
Given that celebrities are emulated as demi gods and goddesses, ideally they should be held responsible for products they endorse the brief ban on maggi noodles had an implication for its celebrity endorsers.
If celebrities earn millions of dollars by endorsing a particular brand then they should be held responsible too if someone is affected by misleading advertisements but why though, they werent the ones who knowingly duped consumers into buying a faulty product, thats the company that made the product's fault. Don’t celebrity endorsements necessitate a better framework of due diligence do buyers have legal recourse for relying on such advertisements given that celebrities are emulated as demi gods and goddesses, ideally they should be held responsible for products they endorse.