Small retail stores also need to understand their customer flow and make sure their store layout is designed to earn a profit when you know the type and amount of customers you have and their browsing patterns, then you know how and where your merchandise needs to be placed throughout your store to keep the customers and cash flowing into your. A free-flow retail store layout is the favorite of many specialty retailers because it allows maximum creativity and is easily changed and updated browsing is king in a free-flow layout fixtures and displays are placed at angles to encourage shoppers to slow down and explore highlighted product groupings at every turn. Essays - largest database of quality sample essays and research papers on free flow layout retail.
The disney store’s effective use advantages and disadvantages of the free- free-flow design of free flow layout approximately 250 million consumers visit disney’s free flow entertainment retail outlets each year. Retail layouts date of submission: 20-09-2012 retail location location is the most important ingredient for any business that relies on customers it is also one of the most difficult to plan for completely. The diagonal floor plan is a good store layout for self-service types of retail locations it offers excellent visibility for cashiers and customers the diagonal floor plan invites movement and traffic flow to the retail store.
³presentation on store layout and circulation pattern´ presented by-:bharti bhutani a-65 mba(m&s) ³store layout needs to guide the customer silently about where he/she wants to go and for exposing him/her to the entire store offering. (the store itself it¶s the most meaningful communication between the retailer and the customer) free flow layout fixtures and merchandise are grouped in free-flowing patterns on the sales floor this layout is used in specialty stores like-: reebok, nike works. Well-designed free-flow layouts can encourage browsing and impulse purchases they are ideally suited to more creatively focused shops or upscale brands that want to prioritize experiential retail as a key component of their brand.
Free flow/ boutique layout the simplest type of store layout is a free flow layout, in which fixtures and merchandise are grouped into free flowing pattern on the sales floor customers are encouraged to flow freely through all the fixtures, because there are usually no defined traffic pattern in store this type of layout of works well in. Store design prepared by, sagar gadekar types of store layout free flow/ boutique layout grid layout loop layout spine layout maze the most familiar example of the grid layout is are supermarket and drugstore the grid is a true sopping layout, best used in retail environment in which the majority of customers wish to shop the.
Free flow pattern an informal format that uses a variety of fixtures to create a relaxed, unbalanced floor layout while the free flow layout often sacrifices selling space to create atmosphere, it does encourage browsing and unplanned purchases. Retail store design and layout tradeoffs in store design 1 ease of locating merchandise for planned purchases 2 aesthetics, space to shop comfortably 3 relaxed environment 1 exploration of store, impulse purchases 2 productivity of space • free-flow layout is a type of store layout in.